Lisa Converse


October 4, 2023 8:00 am

Sponsored By:

Data Mining For Your Best Prospects

Russell & Lisa will be sharing real examples of HVAC companies using their 1st party data and available 3rd party data to find the most valuable customers. Then he will share examples of HVAC businesses who are taking advantage of these strategies and their success & will share how to deploy this strategy.

Home Improvement Industry Lead, specializing in Broadcast to Podcast audio strategies & data-driven solutions for iHeartMedia.

With over 15 years experience in helping hundreds of local, regional & national advertisers understand today’s consumer journey to thoughtfully connect partners with target consumers.

Always taking a consultative approach and eager to solve real marketing challenges to make a tangible impact on our partners’ bottom-line.