Russell Robertson

Senior Vice President, Sales for iHeartMedia

October 4, 2023 8:00 am

Data Mining For Your Best Prospects

Russell will be sharing real examples of HVAC companies using their 1st party data and available 3rd party data to find the most valuable customers. Then he will share examples of HVAC businesses who are taking advantage of these strategies and their success & will share how to deploy this strategy.

Russell Robertson currently leads the HVAC, Plumbing and Electrical category as the Senior Vice President, Sales for iHeartMedia. More than 2,200 category advertisers are currently partnering with iHeartMedia across our multi-platform media assets. Starting all marketing conversations with data and attribution. Currently leading the Selling With Data initiative with iHeart Media focusing on Broadcast Radio, Digital Audio, OTT and other digital assets. More than 30 sales and marketing experience working with businesses of all sizes helping them get to the next level.