"An NPS score is calculated based on service quality—with a high NPS score, customers turn into referrals. QR codes are making a HUGE comeback—learn how to scan one to lead right to the review site. Discover how to social proof web properties—they need this to thrive to make the sale. Google TrustRank was set up to sift through trustworthiness. Google looks at review rating, recency, frequency, and whether the business is interacting with the review by responding. Mike spent a week with a $9-million dollar a year salesman picking his brain on how he grew to his position and the why behind it."