Crystal Williams and Trey McWilliams

Founder + Marketing Strategist, Lemon Seed Marketing; CEO, McWilliams & Son

October 20, 2022 8:45 am

Sponsored By:

Why Hiring for Attitude over Aptitude Matters

Ever feel like you keep hiring the right people who have the necessary background to get the job done but something just isn't working? Hear from Trey McWilliams and Crystal Williams about why hiring for attitude over aptitude can get you further with the success of your team. Aptitude proves that they have the qualifications or skills, but attitude means they have the want and eagerness to get the job done right. Company culture is all about what you bring to the team, but attitude is what your team brings to the company. Meet Joycie and Brandon, a story of hiring for attitude & seeing success!

With well over 10 years of marketing and employee engagement experience under her belt, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. With a passion for the Service Industry, Crystal grew up in the heating and air conditioning world with her family’s HVAC business in east Texas. She thrives on helping family-owned and operated businesses grow to their potential and create superior company cultures with engaged employees. In 2018, Crystal was selected as Service World’s Woman of the Year.

For more than 25 years, Trey, alongside his father & grandfather has made McWilliams and Son a household name in Greater East Texas, by leading with strong Christian principles and a dedication to exceptional customer service and experiences. Trey’s knowledge and inspiring commitment to the community make him a noteworthy leader in the service industry. ACHR recognized Trey, now owner/CEO, as one of the Top 40 Under 40, siting the outstanding example he sets of a young, dynamic professional who fervently represents every aspect of the industry.